JBA Central Blog System

For all intents and purposes, entertainment marketing is a great way to spotlight a music venue in a way that appeals to numerous audiences. What could be more effective than hiring a celebrity to talk about how awesome your jazz & blues club is, giving interviews and dropping your club's name left and right. The next thing you know, the line to get in your place is wrapped around the building...

Despite how wonderful all of that sounds, there is a darkside to centering your media placement strategy around a celebrity: in Hollywood, a star could be a Jackyl one day and a Hyde the next. Even the characters of the truly innocent are tarnished overnight and then all of a sudden people are aligning your club with some drunk rap star debaucle. Depending on how quick a celebrity is to obliterate their reputation after they've served as a spokesperson for a business or non-profit, that organization's name could be ruined simply because of their association with the wayward talent they hired to publicly sing their praises. The long and short of it is, make sure the entertainment marketing company you hire is very good at what they do and can ensure your image is brightened, not tarnished, by their efforts.