Consistency in Email Marketing
When it comes to distributing a free email marketing newsletter that is opened, read and enjoyed by its readers, there are numerous factors that one needs to take into account. Consistency, however, is not always where it should by on that list. That is likely because the desire for consistency in a readership is largely a subconscious desire. It has been demonstrated time and time again, however, that consistent delivery and appearance increases the success of email marketing campaigns.
HTML email marketing templates allow for an easy way to keep the appearance of your newsletter similar from newsletter to newsletter. A custom header creates a visual picture that readers recognize each time they open an email or see it in the preview feature. When customers can immediately recognize your email marketing newsletter amongst the rest of their mail, they are more likely to read it. The success of your email marketing solutions will be boosted by sending emails on the same day of the week around the same time.
There are certain times when people are more likely to open and read emails, and times when, no matter how appealing you've made your newsletters, they just won't be likely. Do send your emails on Tuesdays and Wednesdays. Don't send your emails on Mondays or Fridays, especially early in the day on Monday or late in the day on Friday. Being consistent can work wonders, especially when you're looking for the best email marketing services you can offer. When your email is anticipated AND arrives at a time when people aren't feeling overloaded or sluggish (Mondays) or ready to be done (Fridays), it will be opened, read and enjoyed a much higher percentage of the time.