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So you've found yourself a hot niche market, and now you want to get the most bang for your marketing buck. Logically, you look for web-based email marketing software that can deliver on both features and affordability. Once you sign on with an email marketing company that fits the bill, you're ready to launch your first campaign.

It's easy enough to think that you can dive headfirst into your email marketing program to create and send your first newsletter, that is, if you possess the wild misconception that there is a vast audience full of people who are starved for your product and ready to buy upon first glance at your promotion. Sadly, this is almost never the case.

You have to go out and find your niche audience, and then you have to learn what makes them tick. The most important aspect of niche marketing? Research...calculated research. By failing to conduct any research before you send your first email marketing newsletter, you're relying solely on trial and error. Stop! You have to recognize that your time is more valuable than that. Just like at a casino, the odds will not be in your favor... unless, of course, you know what the dealer's cards are in advance - this would be the equivalent of researching your niche audience.

What should your research enable you to find out?

• Who is your audience
• What are they looking for?
• Why would they listen to you?
• How can you help them?
• What can you offer them?

Remember, it's not about the niche, it's about how well you understand the niche. Oftentimes, people get so wrapped up in their niche discovery that they fail to focus the right amount of energy into marketing - and that's the part that makes them money! They don't understand who their audience is, and thus, how to effectively create a successful email marketing campaign geared toward that audience.

Once you've done some preliminary research, you can launch your first free email marketing newsletter. This alone will help you gather intelligence - use statistics reporting, surveys, subscriber demographics, and email list segmentation to learn more about your audience. It's a work in progress, the results of which will shift as the economy changes, markets change, and people, inevitably, change. Your job as a successful email marketer and niche industry leader is to stay on top of these shifts so that your email marketing newsletters remain successful no matter what.