JBA Central Blog System

Well, it’s almost the end of the year and now is the time that most businesses are looking at the last year’s marketing successes and failures. It’s been a tough year for most businesses- small and large. Budgets for promotions across the spectrum of media sources have had to be trimmed and will most likely have to be trimmed further. However, that doesn’t mean that you have to compromise on quality communications with your customers and clients.

Email marketing newsletters are perfect for every phase of any marketing campaign. From conception to delivery you can create engaging and professional presentations that include a variety of multimedia features like video, audio or music, animated banners and images, slide shows, links, and surveys.

Presenting your marketing messages with html email marketing templates engages your customers, unlike text-based free email marketing newsletters. And if you choose web-based email marketing software from an email marketing company you also get the advantages of subscriber management and reliable delivery.

Including video also has a purpose in your email marketing newsletters. For example, when promoting a product you sell, offer a video showing the advantages of owning or how to use the item. If your business is primarily service based a short video with client interviews or short clips of your work in progress will give new and existing clients a better idea of your professionalism and instills trust.

This is the time of year that every business owner or marketing manager should be taking a few important hours researching web-based email marketing solutions by sampling some of the offerings from email marketing companies and comparing their services. You will want to include compliance with the CAN SPAM Act of 2003 at the top of your list.

The next, and maybe just as important, aspect is how easy is it to import and add subscribers to your customer email lists. Also valuable is having the option of creating more than one category so that email marketing newsletters can be sent to target groups. And don’t forget to research the reporting features so you can track your marketing campaigns – if you can’t see who opens your emails and what your click-throughs were then you need to look elsewhere.

Some email marketing companies charge extra for including images in your email marketing newsletters or limit the number you can include and retain in archived editions. When reviewing any email marketing service's FAQ’s and you don’t see some of the above suggestions – keep looking. The time you spend researching and creating your email marketing strategy will pay off and not break your budget.