Okay, for a few minutes, we'll do the thinking for you. Here are some content ideas to help you add spunk to a stale newsletter and solicit some reader response. In other words, here's what people want to read:
1. TIPS on how to do something better, namely, make better use of your product or service.
2. SOLUTIONS to commonly identified problems.
3. HOW-TO perform a task or use a product.
4. PREDICT the future as it relates to your field of expertise, then write about whether your forecasts were valid later on.
5. OFFER AN OPINION on something in the news or another relevant topic.
6. DO A CASE STUDY highlighting your product or service.
7. SURVEYS get you valuable feedback.
8. EDUCATE readers with learning resources in the forms of articles and links.
9. EVENTS related to your sector and the readers' interests.
10. INTERVIEW experts and people of interest.
11. NEWS is safe, just make sure you present it in a unique way.
12. QUIZZES are fun and gage expertise in a relevant subject.
13. LISTS, like this one, provide easily digestible information.