JBA Central Blog System

In marketing studies conducted during October and early November, researchers found that an average of 40% of those polled planned to decrease their print advertising by 32% and increase their online and digital presence by 50%- and for good reason. These savvy business and marketing managers have found that email marketing newsletters brought them more leads and provided them real-time ROI.

Much of the success achieved was also in response to the demands of consumers who prefer to receive messages from those they do business with through their email accounts. From utilities to home improvement stores to their preferred non-profit or charity organization, email marketing newsletters are finally replacing the waste and annoyance of finding mounds of unwanted paper in their home or business mailboxes.

Large corporations from cell phone services to public utility companies are now using html email marketing templates to deliver monthly statements, special upgrade offers, and tips for saving energy. And now many small companies are finding out that these digital alternatives are working better than cost-restrictive printed promotions.

For non-profit and public service organizations, email marketing solutions have proven very successful in keeping their supporters abreast of current issues and funding requests. And for these types of clients, email marketing services offer discounts or in some cases free email marketing as a pubic service and/or a tax break for them.

The real upside for these organizations and businesses is when they use email marketing companies who provide comprehensive reporting that tallies open rates and click-throughs. New subscribers also tell them when certain content or offers generated the interest necessary for their newsletters to be shared and motivated those recipients to subscribe. This type of solid lead generation and comprehensive tracking information is what has made the email marketing newsletter a smart alternative to print media.