It is Time To Revive Your Email Marketing
Every now and then it is a good idea to take a long hard look at your email marketing strategy along with the basic layout of your HTML email marketing templates. There is a lot to be said for familiarity and consistent branding so that your customers feel secure when they recognize your branding in your email marketing newsletters. However, there does come a time when people stop paying attention because they become too familiar with the layout, colors, and special offers. They stop really reading and barely give the email a thorough scan.
The first step would be to look at your recent stats to see if there has been a gradual but steady drop off in open rates and click-throughs. And how about the last super deal you just offered? How was that rated in relation to your other free email marketing newsletters? Did people respond or were your open rates pretty flat? You should have seen at least a ten percent rise in opens and more click-throughs, at least with that killer deal you offered. If you didn’t get the response that you were hoping for it may be time to consider a newsletter face lift and rework your email marketing best practices.
To really grab the attention of your customers, a well designed banner can’t be emphasized enough. The banner or header for your email marketing newsletter is the first thing that is viewed in the inbox reading pane – and is your ultimate first impression – so make it count.
However, sometimes just a change of the basic layout of your HTML email marketing template from a left to right column or switch it up entirely and consider a one column layout with at least one high quality image with each article or sale offering. And don’t forget the all important call to action – make it prominent and properly linked. With a bit of time and creativity, updating and improving your email marketing newsletters will go a long way to rejuvenate online sales.