Marketing 101 Avoid the Superlative Heavy Pitch
It is only right that your web-based permission email marketing software should be used to help promote your business, and that your content be written to show your business in a positive light. That being said, almost nobody signs up for a free email marketing newsletter in order to receive a sales pitch packed full of superlatives. If you are littering your communication with words like unparalleled, maximum, optimum, ultimate, and unsurpassed, then you sound pompous, heavy-handed and more than likely people are dismissing these claims out of hand. After all, wouldn't you want some hard facts if somebody told you they were the fastest runner in the word or that they had written more plays than any living playwright?
This is what your readers, clients and potential partners are looking for from you: actual facts. Information they can use. If you are going to tell them something, actually give them the numbers- show them what is possible. Can you offer them the fastest possible increase in traffic to their website, or can you tell them that a majority of your clients see a 35% increase after the first three months of work? Will your tomato seeds produce the most delicious fruits every time without fail, or do you have a 99% germination rate and an award-winning variety?
The key here isn't just honesty- it is awareness of how you sound when you're delivering your message. We've all encountered sleazy sales pitches, so ask yourself if you're using the kind of words you might find in those before you click the send button. The delete key might just be you new best friend.