JBA Central Blog System

If email newsletters are used solely for marketing purposes, they're not likely to win over loyal readers. Who wants to read promotions all the time, especially if your email marketing campaigns are frequent? Your readers aren't always in the mood to buy whatever it is you're promoting. But, good content keeps people opening your emails time and time again. Promotions disguised as good content also works quite nicely...if you do it right.

Here are some ideas to spice up your newsletter and make it something people will want to read.

1. Offer tips on how to do something better, especially if it involves making use of your product or service.
2. Give solutions to common problems, especially if your product is a part of the solution.
3. Include case studies and testimonials highlighting your product or service.
4. Teach readers how to perform a task or use a certain product.
5. Write informative articles about your field of expertise. Showcase yourself as an expert in your profession.
6. Give an opinion (but don't be offensive!) on a newsworthy or relevant topic.
7. Include quizzes and surveys. Post the results in your newsletter.
8. Provide readers with learning resources in the form of articles and links.
9. Announce relevant events that might interest your readers.
10. Post interviews with experts and people of interest.
11. Lists, like this one, provide easy-to-digest information.
12. Educational and entertaining audio and video clips add a fun, interactive element to email marketing campaigns.