Newsletters that Change with the Seasons
If you are sending out a free email marketing newsletter on a regular basis then you're well on your way to establishing a healthy line of communication via your email marketing services. One thing that often works well is to have seasonal content in newsletters that helps the reader to feel like what they are reading is up to date and relevant. You don't need to be selling seasonal products or services to relate the content, or simply the look and feel, of your newsletter to the seasons.
Consider some of the HTML email marketing templates that you chose from when creating your newsletter. Of, perhaps you have a custom-made template that you had made for you. Either way, you likely have a header and spaces for images. There are two main ways to create a slightly different look and feel to your newsletter while still being recognizable enough that all your readers know what they are looking at each time they open the newsletter.
The first way is to leave the format of your newsletter the same, changing only a single element such as the image in your header. This works especially well if your header includes a title in front of an image- that way the name- the first thing that a reader sees- is still there, but the "theme" of the newsletter is set by the picture. Changing that picture from a snowy landscape in winter to flowering bulbs in spring is one example, but even just changing the colors to reflect the season- from greens and blues in summer to oranges and reds in fall, for example.
The second way is to tie in one of your articles or blurbs to the season, including a picture that is representative for your message. For example, necessary car maintenance for winter, reasons to change your diet seasonally, special holiday offers, and other such topics work well. When you do this, you create a call to action with a time-line, and best of all, that time-line won't seem to have been imposed by you, but rather, it will just be the way things are, and you'll be the messenger delivering pertinent information.