JBA Central Blog System

If you use an RSS feed to stay up to date on the news, to more conveniently read the blogs you follow, and to keep connected with websites you enjoy, you know the convenience of using an RSS feeds. For those of you who aren't acquainted with RSS feeds, here's how they work. First of all RSS ("Rich Site Summary" or "Real Simple Syndication") allows webmasters to configure content into a standardized format so that the content can easily be added to a customized browser or website.

For example, when content is updated on a website and someone has a subscription to a site's RSS feed they get a notification on the site where they have added their RSS feeds. The notification usually consists of a title, brief description, and link to the actual content. RSS subscribers generally favor this kind of web browsing because it allows them to synthesize a lot of information quickly, without having to take the time to visit all the websites they're interested in and checking for updates.

Now that we have an introduction to RSS out of the way, you might be wondering what RSS feeds can do for your email marketing campaign... the answer is "a lot," and MyNewsletterBuilder allows you to syndicate all of your newsletters by assigning each newsletter a unique url. This gives your RSS subscribers the opportunity to read your newsletter as soon as you publish it, and the major search engines have access to your content, making it more likely your subscriber lists will grow along with driving more traffic to your website. It's a win-win, so count on MyNewsletterBuilder for all of your email marketing needs. In the next edition we'll give you the simple steps for your subscribers to add your newsletters to their RSS feeds.