JBA Central Blog System

What good is an email marketing campaign if people aren't receiving your emails? Take note of these tips today to keep the emails you send out of spam folders:

1. Use opt-in form instructions. There are two steps that should provide opt-in form instructions. The first should be taken during the subscription process by providing a redirect to a page that first confirms their desire to subscribe along with a message instructing them to add your email address to their safe sender list. Additionally, include instructions for the major ISPs (AOL, Yahoo!, Gmail, Hotmail, etc.) so that they're clear on how to do it. The second step is to remind clients of opt-in instructions is at the top of every email. This line reinforces adding your email to their address book so that they receive your emails with all content. This ensures their ISP will deliver and display your text and images without issues that could result in your email address being blacklisted.

2. Run your email through a Spam filter before sending it. If words in your email get caught in the filter, replace them with alternatives. This simple step will make it less likely your email will be delivered straight into a junk or spam folder.

3. Market to those who've requested your emails and services. Choose a service that provides a "double opted-in" to your emails like MyNewsletterBuilder. This means that users subscribed and verified their subscription. If they double opted-in they want to receive your communications. eNews service providers that give you the option of sending out verification emails from time to time also give you added protection from being singled out as a spammer. Over time your email subscriber list will become a highly valuable business tool.

Building a successful email marketing campaign takes time, but simple steps along the way can help move things along.