My husband works with an advertising agency that enlists celebrities like athletes, actors and other famous folks to do marketing and PR projects for the companies that hire them. As you can imagine, he has quite an interesting job, and one that I look forward to hearing about at dinner each night. For one thing, he has the perks of working with all of that talent - of course, not all of the celebrities he works with really appeal to me personally, but somebody out there likes these people a lot, because they have done wonderful jobs of making sure my husband's clients, and therefore my husband, remain successful. A lot of the times when we're discussing his work, he mentions media placement, and how many companies are realizing the importance of fine-tuning their advertising strategy so that it triggers all the right associations and has credible people to back up the advertised products and services.