Optimizing eNewsletters for SEO
You don't have to be an expert in SEO to generate highly qualified leads from your website. Email newsletters are, by their very nature, keyword-rich, making them excellent targets for long-tail search terms. Using MNB's newsletter software, you can archive newsletters on your website or blog, creating an arsenal of content for search engines to pull from. You can also tag and syndicate newsletters using our Publish to the Web feature, making them searchable and accessible to new subscribers. Why not leverage your email marketing campaigns to improve search rankings and traffic? Here are some suggestions for formally optimizing newsletters for SEO:
Keyword-Rich Content - Make sure you're using viable keywords and phrases in your content; they usually occur naturally in most newsletters. Use these same words and descriptions to tag your newsletter when using the MNB Publish to the Web feature. You can also write unique title tags for archived newsletters using these same keywords.
Fresh Content - Search engines love regularly updated content. Start archiving your newsletters if you haven't already. You'll be amazed at how much traffic can be directed your way by virtue of search engines pulling up archives. If you publish monthly, this adds a new, keyword-rich page to your website each month--that's 12 new pages a year!
Reprintable Content - People may ask to reprint your articles in exchange for adding a link back to your site. This is a great way to extend brand exposure and build credibility. You also get a new inbound link (see below), which means more people coming to your site and signing up for your newsletter.
Linkable Content - Archived newsletters give bloggers and site owners a reason--and a way--to link to your valuable content. Search engines love it when sites link to each other, so use this tool to your advantage.
Conversions - When prospective customers recognize you as an expert in your field, you are more likely to gain their business. Newsletter archives are excellent displays of your expertise, and can help you win a customer over simply because they like your writing style and what you have to say.