Radio Media Tours
Radio Media Tours are an excellent way to make sure that you're in the business of promoting a new album, record company, or anything else in the music business. Rather than advertising, however, the trick is to give interviews. Usually a spokesperson is selected for the company and that person, a third-party to the album/product/event being focused on, is brought on to serve as an expert on the subject. The interviews are given usually over the course of several hours by phone with a variety of different radio outlets, focusing on programs and stations whose demographics fit into the target market.
The interviews are short- about three to five minutes- and must not seem to be an advertisement. The interviewer will have been given the necessary information in advance to conduct the interview of course, and the interviews are geared to get the information out there in an informative and entertaining manner.