Satellite Media Tours
When it comes to getting the word out about the latest and greatest automotive improvements, it is essential that one have the proper spokesperson. Having a spokesperson means that there is an interface with the public that is credible and can be called upon as a source of information. For example, Satellite Media Tours (SMTs) are a great way to get a lot of face-time with the public, and these absolutely require a spokesperson.
The way it works is this: studio space is reserved for several hours, during which the spokesperson gives satellite interviews with a number of interviewers (broadcast journalists and the like) that can either be live or filmed for later use. These interviews usually last about 10 minutes- and are exactly that- interviews. The interviewer is supplied with background information in advance to conduct the interview. it is not a matter of the spokesperson advertising- in fact, it is the exact opposite of that.