JBA Central Blog System

Now that you're the proud author of your email marketing newsletter, it will also fall upon somebody to be the editor of that newsletter. While it's usually best for there to be a second party doing the editing, sometimes that just isn't an option- and just look how many mistakes get past multiple sets of editors in the publishing and journalism world! Editing needs to be a part of your email marketing solutions. After all, how appealing will your company be if your lovely html email marketing templates are full of typos and grammatical errors? The answer: not very. People react poorly to grammatical and spelling mistakes, and either assume laziness, incompetence or a lack of discipline or caring. Other times they don't notice, of course, so it isn't as if it is a life or death situation. It might be a click-through or not situation, though, so make sure that somebody is giving your newsletters a read-through before they are sent.

Here's an example of a very small mistake that might go unnoticed:
Now, the rain won't effect your ability to get out there and have fun!
The problem: word choice. Affect and effect are commonly confused, but there is a time and place for each!

Here's an example of a mistake that will make the grammatically inclined twitch and shake a red pen in your direction:
Its that time of year again! That's right, time to get you're snow chains out and make sure your snow shovel is in good working order.
The problem: Its and it's, your and you're. Learn the rules and never break them! Misuse of these is a common pet peeve, by the way.

Here's an example that is moving towards losing you business:
Using EagleStyle sports gear will help make your team sore!
The problem: You were tricked by a homonym! Soar and sore sound the same, but have two very different meanings!