Words to Avoid in Your Email Marketing Newsletters
When you use web-based email marketing software that allows email tracking so that you can see who received your emails, who opened them, and who clicked through you are taking advantage of the email marketing services that you're paying for. Part of learning your way around your email marketing template is creating rich content that will interest your readers. You also need to learn what not to say for the sake of spam filters. It's true, you might be having a free giveaway for the first fifty newsletter recipients to respond, but if you aren't careful how you word that, you might find that your emails are landing in the spam boxes instead of the inboxes of your readers. This is because you've used words that triggered their email provider or ISP's spam filter.
Words to avoid:
- Free
- Congratulations
- Risk free
- Order now
- Dear Friend
- Money-back guarantee
- (Absolute) satisfaction guarantee
- !!! (multiple exclamation marks are usually poor choice and not just grammatically)
Any of the "act now and you won't be disappointed" phrases that are common marketing lingo should be avoided for this reason. It is also quite reasonable to avoid using the phrases for reasons of readability, although that is entirely a different matter.